So when you’re just starting out, it is extremely important that you look credible, even if you don’t have any large scale credibility. Below you will learn 4 ways to gain credibility
But gaining credibility, earned you the respect and will earn you more sales. So the higher you perceive and present yourself as being credible, more people will be willing to pay attention to you. So, in this video I’m going to talk about some steps that you can take in order to gain some instant credibility, especially if you’re just starting out.
1. Argue Against your Own Self Interest
So the first step in order to build credibility is to actually argue against your own self interest. Now what do I mean by that? So when you’re selling products and services mention clearly who the product is for, and who it is not for. No product or service on the planet can cater to everyone’s needs, so while you’re promoting your products and services, always clearly mentioned who the product is.
For people who are thinking of buying your product or service, if they see that you’re actually turning down sales by mentioning who directly the product is for, they will start to think that you are honest and credible. You would rather sell your product to the audience who needs it the most instead of trying to sell it to everyone and receiving refund requests and unhappy customers, so knowing your customer avatar and directly catering that customer avatar and calling them out in your copy and messaging is super, super important.
There’s some research done by Dr. Elliot Aaronson, who is the only person from the American Psychological Association to have won an award for writing, teaching research, and he did an experiment where he presented the participants with a concocted newspaper article relating to an interview with a fictitious mobster Joe, the Shoulder Napolitano.
And in the article use by one group, Joe argues for stricter courts and more severe sentences for serious crimes. The other group read about an interview where he advocated for more lenient courts and penalties that were far less harsh. What was remarkable about this experiment was that when he argued for stricter courts and tougher sentences, Joe the Shoulder was extremely effective.
By advocating a position that was clearly against his own self interest, he convinced readers that they must really be something that into what he is saying which ties … So going back into what I was saying previously, while promoting your own products or service, always mention who the product is not for in addition to who it is for. This will allow you to gain more trust, show you as being honest and credible.
2. Show Precise Numbers
Tip number two is to always show precise numbers. If you meet someone who asked you the revenue made last month and you say, “I made $20,000 in profit,” they are less likely to believe you than you had told them you had made $20,347 in profit.
Why? Because when we rounded off numbers in order to make it easier to convey, no one is able to trust that. Rather. if you say the exact number and if the number ends in an odd number, psychologically people will start to trust that. So try use odd numbers and try to use specific numbers. Even when you’re sharing testimonials and data, make sure you don’t run the numbers off and always be specific.
3. Provide Proof
Tip number three is to always provide proof. Now, this can be a bit challenging for anybody who’s just starting out, but there are ways to generate proof for what you do and your services. Always back up your claims with proof, instead of putting your own opinions.
Think about this. If you’re reading an article or something on one hand, you have a detailed article with many opinions and other. On the other hand, you have an article with statistics and data to prove whatever you claimed the video is to be true. Which one was more interesting to you? Probably the second one. We’re programmed that way to trust data and statistics.
Now, if you don’t have a lot of proof, here are some ideas in which the type of proof that you can provide, so obviously testimonials of people who have worked with, if you don’t have any work around you can do is by providing your services for free in exchange for a testimonial. You can also share personal stories, either of yourself or your clients. Even our own personal story can be a very valid avenue of proof, especially if it’s related to your service and products.
Number three is you always can find statistics. Even in marketing, which is obviously my field, I can always present statistics from credible sources in order to back up the claims that I make, even if I per se, don’t have the claims myself. Things like, how many users on Google. That’s not data that I actually have myself, but I can actually get the statistics from Google in order to back up their credibility of why Google AdWords is a valuable platform in order to run your ads on. You can always provide research, either you’ve been either your own research or research that you have collected online by credible sources as a way to present proof.
And lastly, there’s always professional or media-given accolades, so if you’ve been ever mentioned in the media or you’ve been mentioned on a podcast or anything like that, you can use that as social proof.
4. Offer a Really Good Refund Policy
The last thing is to always have a really good refund policy, and this is something that a lot of coaches and small businesses really overlook, but it’s really important. If you’re confident in your product or service and you know it’s going to transform your audience’s lives, always provide a refund policy as long as you’re selling your products or services to the right audience, you’re not very likely to receive or many refund requests. In general, it’d be like one to two percent. There are many companies out there that provide awesome refund policies. Digital Marketer, which is a organization that I’m a part of, they offer a 30 day refund policy on all their courses.
The owner of I Will Teach You to be Rich, Ramit Sethi, has a refund policy of 60 days and you just have to show that you did the work with his courses and didn’t get the results and they’ll refund your money in full. Just as a side note, Ramit Sethi disallows anyone with credit card debt to enter any of his premier courses, as a way to minimize the refund risk for himself.
All of these are excellent tactics and creating credibility. If you were looking for some more psychological data on refunds, read now I don’t remember which one it is, but I want to say, read both books by Robert Cialdini. It’s probably Influence that has the section on refunds and guarantees, but it might be Pre-Suasion as well, but either one are both amazing books that anybody in the online space needs to be reading.
So, I hope you have enjoyed this video and feel free to go ahead and share it with anyone who you think might benefit from it. Leave a comment below and let us know how you were going to take actionable steps to increase your credibility. And lastly, always spread the love and subscribe to our YouTube Channel.