Facebook is still the top-notch choice for marketers to promote their brand and build credibility. For e-commerce site owners, Facebook provides easy ways to target your ideal customers and drive them back to your website.

Facebook ads allow you to evoke the emotions and curiosity that people crave when they log-in to their computer or phone, except you’ll be able to introduce who you are, and the value you can bring to their lives.

Here are some of the effective strategies that would help you reap benefits for your e-commerce site:

  • Make use of carousel ads to showcase your products:

Facebook offers different types of Ads as per their layout. But for an e-commerce website, Facebook carousel Ads work best. Carousel Ads are quite helpful in showcasing multiple products at a single point of time.

It can be easily set up in power editor and can be used as part of Dynamic Ads. The benefits of using them are:

  • Providing more options for a customer
  • Help in increasing conversions
  • More efficient cost per acquisition


  • Engage your customers with video ads:

Facebook as well as Google prioritizes video content. Video ads are one of the most engaging formats and find their way to user’s feeds. Going with statistics, more than half of active FB users view video.

Your customers are more likely to view a video Ad as it instantly starts playing when they scroll over and grabs the viewer’s attention. You can use it to showcase products in action.

  • Run a general re-targeting campaign:

It has been found that around 72% of online shoppers abandon their carts without completing the purchase. With retargeting, an average site can bring back around 26% of them back to complete a purchase.

According to a report published by Wishpond, on an average 70% of web visitors who are retargeted with display ads on FB are more likely to convert and an average CTR of retargeted ads is 10 times higher than standard retargeting methods.

  • Look for new prospects through lookalike audience:

Facebook allows you to look for new prospects based on their past customer characteristics. You can advertise your product to a lookalike audience who are similar to your existing customers and likely to be interested in your product as well.

To create a lookalike audience, you need a custom audience to base it on. Alternatively, you could also build it from your Facebook Fans or data from the conversion-tracking pixel.

  • Run Giveaways and Contests:

As per reports, on average 42% of people like or follow a brand on Facebook in order to get coupons and discounts. And many brands are using this to engage with their audience and bring new customers to their page.

You can offer gift cards, discount coupons, etc. to gain user attention. Offering time-based discounts can be an extremely effective way to get people to take action and move the needle when you need to.

When it comes to selling on Facebook, it’s important to try and strike a balance between creating engaging content that builds an audience while also gently nudging people towards your products.

Creating special offers like deals, discounts and giveaways will help you bridge that gap by allowing you to highlight your products while still creating interesting content for your followers.


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