“The Man Who Stops Advertising To Save Money Is The Man Who Stops The Clock To Save Time”Unknown
Google’s little brother, owned by Mircosoft, provides significantly cheaper clicks than Google.
Local, travel, shopping and health related searches account for 30-40% of total search queries. Sessions in these four areas on Bing are often longer and more complex, so Bing might be worth exploring if you run a business in one of these verticals.
Worldwide, paid search click-through rates on Google and Bing have been neck in neck. Average worldwide CTR on Bing in Q1 of 2011 was 2.5%, compared to Google’s 2.9%. However, in 2010, Bing’s average CTR was higher than Google’s, at 2.8% to Google’s 2.5%.
Getting Started On Bing Is As Easy As 1..2..3.. Also Ad Spend Budgets Are Smaller To Get Started … Perfect For The Budget Conscious Small Business Owner