“Nobody Reads Ads. People read what interests them. Sometimes it’s an ad”Howard Gossage
The largest social media platform – both in daily usage and in daily ad dollars spent, Facebook still provides an opportunity for EVERY business to get in front of their audience
Americans Using Facebook
The platform with the second closest usage percentage is Instagram, at 32%.
Use Facebook Daily
Users access Facebook an average of eight times per day.
Users Belong To Meaningful Communities
Groups aimed at helping users such as new parents or victims of rare diseases.
Consumers Influenced by Social Media
57% of consumers say social media influences their shopping, led by Facebook at 44%.
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