Last Updated: January 4, 2017

What is SEO?

SEO is ‘Search Engine Optimization.

It’s techniques, technology and strategy used to get your site on the first page, ideally the top, of the SERPs or Search Engine Results Page.

In simpler words, it’s getting your website to the top of the Google Page.

Kinda important, right?

 

SEO is highly important for your organic traffic.

Why? Well, most of the techniques marketers use when it comes to SEO doesn’t cost any money (outside the marketer’s fees, unless you do it yourself in which case it’s just your time and energy).  SEO is not paid advertising.   It’s based on approximately 25-30 elements of your website, including volume of traffic and relatability, that determines where you land on the SERPs.

Something to understand about Google (Bing too but Google has become the number 1 search engine based on volume so I focus mostly on them) is they put their customers (i.e. searchers) as number one.  They work non-stop tweaking their algorithm to provide the best results to searchers.  Why? Well if they provide the best results to the searcher’s query, then it’s most likely that searcher will use Google the next time.  And given Google’s popularity, I think they’re hitting the hammer on the nail.

The other element is of course – revenues.  How does Google make money? Advertising dollars! And the more people who use Google, the more money Google makes from advertisers, put simply. THerefore, Google has a strong vested interest in providing quality service to the searchers.

But what does this have to do with SEO?

Well, to get your website to the top of the SERPs, you need to be relatable.  Now Search Engine Land has published the ‘Periodic Table of SEO Success Factors‘, and in it is 37 elements of your website that determine where you’ll land on the SERPs.  Now these elements are highly guestimated based on Search Engine Land’s research, as the Google algorithm is highly top secret.  Based on testing and analytics, these powerful teams determine the best elements of a website that are important to SEO.

Search Engine Land Periodic Table of SEO Success Factors

We wanted to present this same information in another format, because we know everyone learns differently.  Here’s a mindmap on how SEO factors are related:

 

Why is SEO important?

Simply put – free traffic!

If you, your team, and/or your marketing agency are doing their jobs right, this is a free source of traffic to your website.

Pretty cool, right? Who doesn’t like passing down free traffic?!

The problem lies, however, in the complexity of SEO strategy.  Getting all the elements above in place is an artform.  The SEO Marketing is an entire industry by itself.  In addition, Google is constantly tweaking their algorithm (an estimated 500 times in 2014), so SEO marketers are always trying to stay on top these changes.  It’s a full time job, literally!

 

So what do you do?

Keeping things simple, which is our motto, work on establishing solid on-page SEO strategies (see above).

Then, if your budget permits, you work on your off-page marketing through the use of a quality marketing agency (hint hint ;)) Because lets be honest, would you rather be working all the time on your SEO, or running the business you love.

 

Next week we’ll continue the conversation by delving into the 37 elements listed in Search Engine Land’s Periodic Table for SEO….

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